THE FRAUD CODEXSCAM DETECTION
HIGH RISK

Deepfake Video Scam

AI-generated videos impersonating celebrities, executives, or trusted figures to promote fake investments, crypto scams, or giveaways.

Losses: Part of $4.6 billion in investment fraud (2024)
Targets: Social media users, investors, crypto enthusiasts
Updated: 2026-01-06
Also known as: Celebrity Endorsement Scam • Fake CEO Video • AI Video Scam

1How It Works

AI technology can now create convincing fake videos of anyone, making it appear they're saying things they never said. **Common uses:** 1. **Fake Celebrity Endorsements**: Elon Musk "promoting" a crypto giveaway 2. **Fake CEO Messages**: A company executive announcing a partnership or dividend 3. **Political Manipulation**: Fake speeches or statements 4. **Fake News Anchors**: AI-generated "journalists" promoting scams 5. **Romance Scam Enhancement**: Video "proof" the person is real **How to spot deepfakes:** - Unnatural blinking or eye movement - Fuzzy borders around the face - Odd lighting or shadows - Audio doesn't quite sync with lip movements - Strange hand movements or gestures

How Scammers Make Contact

Social media adsYouTubeTikTokFacebook

2Warning Signs & Red Flags

  • Too-good-to-be-true investment opportunity endorsed by celebrity
  • Request to send crypto to "double your money"
  • Video quality is slightly off — fuzzy edges, odd movements
  • Audio doesn't quite match lip movements
  • Endorsement isn't mentioned on the person's official accounts
  • Link goes to unfamiliar website, not official company
  • Urgency — "Limited time offer"

3Real-World Example

"I saw a video on Facebook of Elon Musk saying Tesla was giving away Bitcoin — just send some first to verify your wallet. It looked exactly like him. I sent 0.5 Bitcoin ($20,000) to get 1 Bitcoin back. I got nothing. The video was completely AI-generated."

CNBC Report on Deepfake Scams

4How to Protect Yourself

  • Verify any endorsement on the celebrity's official channels
  • No legitimate company or person will ask you to send crypto first
  • Look closely at the video for unnatural movements
  • Don't trust video alone as proof of identity
  • Research any investment opportunity independently
  • Be especially skeptical of crypto "giveaways"

5What To Do If You're a Victim

  1. 1Stop all investment immediately
  2. 2Do not send any more money or crypto
  3. 3Report the video to the social media platform
  4. 4Report to FTC at ReportFraud.ftc.gov
  5. 5Report crypto scams to FBI IC3 at ic3.gov
  6. 6Be aware of recovery scams targeting victims

?Frequently Asked Questions

What is Deepfake Video Scam?

AI-generated videos impersonating celebrities, executives, or trusted figures to promote fake investments, crypto scams, or giveaways. AI technology can now create convincing fake videos of anyone, making it appear they're saying things they never said. **Common uses:** 1. **Fake Celebrity Endorsements**: Elon Musk "promoting" a crypto giveaway 2. **Fake CEO Messages**: A company executive announcing a partnership or dividend 3. *...

How common is this type of scam?

Deepfake Video Scam is classified as a high risk threat. Reported losses: Part of $4.6 billion in investment fraud (2024). This primarily targets Social media users, investors, crypto enthusiasts.

Can I get my money back?

Recovery depends on how you paid. Credit card payments may be reversed through chargebacks. Wire transfers and cryptocurrency are rarely recoverable. Report immediately to your bank and file complaints with the FTC at reportfraud.ftc.gov and FBI IC3 at ic3.gov.

How do I report this?

Report to the FTC at reportfraud.ftc.gov. For internet crimes, file with FBI IC3 at ic3.gov. For identity theft, visit identitytheft.gov. Also contact your local police and your bank.

Sources & References

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