Rental & Apartment Listing Scam
A listing for a place the "landlord" does not own — often with photos lifted from a real listing — collects application fees, deposits, and first month's rent for a unit you will never get keys to. The push to pay before you tour is the tell. Never wire money for a rental you have not stood inside.
How It Works
Warning Signs & Red Flags
- Landlord can't or won't let you see the inside before paying
- Rent is well below comparable units in the area
- Requests for deposit or rent via wire, Zelle, Cash App, or gift cards
- "Out of the country" landlord who will "mail the keys"
- Pressure to pay immediately to "hold" the unit
- The same listing photos appear on other sites at a different price or address
Real-World Example
"I was moving across the country for a new job and found a gorgeous apartment $400 under market. The 'owner' said he was a missionary overseas and would FedEx the keys after I sent the deposit and first month — $2,400 by Zelle. I drove by; the place was real, but when I arrived to move in, an actual tenant lived there. The listing photos had been stolen from a real estate site."
— FTC Consumer Alert: Rental Listing Scams
How to Protect Yourself
- Never pay a deposit or rent before touring the unit in person
- Verify the owner through county property records before paying
- Reverse-image-search the listing photos to spot hijacked listings
- Be suspicious of below-market rent and "absent" landlords
- Use payment methods with a paper trail — never wire or gift cards
- Search the address and listing text for duplicate or scam reports
What To Do If You're a Victim
- 1Contact your bank or payment provider immediately to try to stop the transfer
- 2Report to the FTC at ReportFraud.ftc.gov
- 3Report fake listings to the hosting platform (Zillow, Craigslist, Facebook)
- 4File a complaint with HUD if housing discrimination or fraud is involved
- 5Report to your local police — a report may help with bank disputes
- 6Keep the listing, messages, and payment records
Frequently Asked Questions
What is Rental & Apartment Listing Scam?
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Fake Online Store
A storefront with real-looking products and unreal prices takes your payment and either ships nothing or sends a counterfeit. Many are built fast and abandoned just as fast. Pay by credit card so you can dispute it, and be wary of a brand-new site selling brand-name goods for a fraction.
Marketplace Scam
On Facebook Marketplace, Craigslist, and the like, the scam runs both ways — fake listings that take a deposit, buyers who "overpay" with bad checks, counterfeit goods, and a push to move off-platform. Keep it in person, in cash or platform-protected payment, and treat any nudge toward Zelle or gift cards as a stop sign.
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