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Is Rakuten a Scam?

rakuten.comLegitimate Business
Risk Assessment
15%Risk Score
Low Risk

Summary

Rakuten is a legitimate cashback and rewards platform owned by Rakuten Group (TSE: 4755). Formerly known as Ebates, it has paid over $3.7 billion in cashback to members.

Rakuten is NOT a scam. It is a legitimate cashback service that has paid billions to users. Formerly Ebates, now owned by Japanese tech giant Rakuten.

Company Information

Parent Company
Rakuten Group, Inc.
Founded
1999 (as Ebates)
Headquarters
San Mateo, CA
Stock
Private (parent: TSE: 4755)
Employees
1,000+

Trust Indicators

Concerns

  • Cashback can take time to postlow[source]
  • Must use Rakuten link/extension to get cashbacklow[source]
BBB Rating
A+
Trustpilot
3.6/5
BBB Complaints
500

💡 Recommendations

  • 1.Install browser extension for easy cashback
  • 2.Start shopping sessions through Rakuten
  • 3.Check if your store offers cashback before purchasing
  • 4.Be patient - cashback can take 30-60 days to post

📚 Sources

Rakuten AboutRakuten GroupBBB Business ProfileTrustpilot Reviews
Last updated: 2026-01-22

Disclaimer: This analysis is for informational purposes only. Information may be incomplete, outdated, or inaccurate. Our assessments should not be the sole basis for financial, legal, or personal decisions. Always conduct your own research and due diligence.