Malvertising (Malicious Ads)
The ad above a search result is not vetted by Google for honesty — it is paid placement. Scammers buy the top slot to push phishing pages, fake "support" lines, and malware, often impersonating the very brand you searched for. The first result is sometimes the most dangerous one.
How It Works
Warning Signs & Red Flags
- URL doesn't exactly match the brand (check for misspellings)
- Site asks for unusual information (SSN, ATM PIN, card CVV)
- Login page looks slightly different than usual
- Urgent warnings: "Your account will be closed!"
- "Too good to be true" prices (80% off luxury items)
- Software downloads require disabling antivirus
- Phone support immediately asks for remote computer access
- Payment only via gift cards, wire transfer, or crypto
Real-World Example
"Ruth Jean of London, Ontario wanted to open a business account with the Canada Revenue Agency. After entering her banking information into what she believed was the CRA website, her bank account was emptied of more than $26,820. The site was a spoofed CRA website designed to steal financial information."
— CTV News, June 2025
How to Protect Yourself
- Skip sponsored results—scroll to organic (non-paid) results
- Hover over links to check URLs before clicking
- Type important URLs directly (banks, government sites)
- Use official app stores for software downloads
- Look up customer support numbers on official websites only
- Enable 2-factor authentication on all important accounts
- Use an ad blocker like uBlock Origin (most effective protection)
- Bookmark frequently visited login pages
What To Do If You're a Victim
- 1If you just visited (didn't enter info): close the page, run malware scan
- 2If you entered credentials: change passwords immediately on the real site
- 3If you entered payment info: contact your bank NOW
- 4If you downloaded something: disconnect internet, run full malware scans
- 5If you called a fake number: watch for unauthorized charges, consider credit freeze
- 6Report the malicious ad to Google at ads.google.com/report
Frequently Asked Questions
What is Malvertising (Malicious Ads)?
What are the warning signs of Malvertising (Malicious Ads)?
How do I protect myself from Malvertising (Malicious Ads)?
What should I do if I'm a victim of Malvertising (Malicious Ads)?
How serious is this threat?
Can I get my money back?
How do I report Malvertising (Malicious Ads)?
Tech Support Scam
A pop-up, email, or call claims your computer is infected and that Microsoft or Apple needs to fix it — for a fee, and with remote access to your machine. None of it is real. Microsoft and Apple do not cold-call you about viruses, and the only thing that gets compromised is whatever you let them touch.
Fake Online Store
A storefront with real-looking products and unreal prices takes your payment and either ships nothing or sends a counterfeit. Many are built fast and abandoned just as fast. Pay by credit card so you can dispute it, and be wary of a brand-new site selling brand-name goods for a fraction.
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